Utilizing keyword research for YouTube video optimization can be highly beneficial for improving visibility and engagement. By leveraging YouTube keyword research tools, you can uncover relevant words and phrases that are being used by your target audience. This will help you create content that is more likely to be viewed and shared by your intended audience. Additionally, understanding the competitive landscape of the YouTube platform can help you identify opportunities to stand out and differentiate your content.
What is Keyword Research on YouTube?
YouTube keyword research entails locating words and phrases that users enter into the YouTube search bar in order to find videos to watch.
These phrases and words are referred to as YouTube keywords, search terms, or search queries.
Conducting keyword research for YouTube can help you better understand your target audience. That way, you can create the type of YouTube content they want.
For example, for our “Backlinks Course” video, we looked for YouTube keywords based on what our target audience searches for.
The keywords were then used in the video’s title, thumbnail, and description to help it rank higher in YouTube search results.
The more effectively you target and tailor your videos for your intended audience, the more likely your video will appear in their YouTube searches.
And the more views and subscribers your channel receives, the better.
How to Conduct YouTube Keyword Research
You can find keywords for YouTube videos by using one or more of the methods listed below:
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Make use of YouTube Keyword Research Tools.
YouTube keyword research tools enable you to discover what your target audience searches for on YouTube. These tools will also provide you with information on which keywords are likely to generate the most views and engagement.
The Keyword Analytics for YouTube app displays the number of searches for specific keywords. And how popular those keywords are.
There’s also a free trial. This is how to put it to use:
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After you’ve signed up, go to the “Keywords Research” section and click the “Get Started” button.
Look for a keyword related to your video or niche (for example, “headphones”).
And, if necessary, select your country in the upper-right corner.
In the table, the tool will display related YouTube search terms. Along with “search the volume” and “on par rates,”
You can obtain data for the previous day, week, or month.
To find trending topics on YouTube, go to the “Fast-growing keywords” tab.
Or “most viewed videos” to see what’s popular and get ideas.
Create a preliminary keyword list based on your current business needs and the data from the tool.
Start with keywords that have less competition. Because YouTube users do not always scroll far, it may be better to aim for higher rankings. Rather than increased search volume.
In YouTube Analytics, go to the Research tab.
The YouTube Analytics Research tab displays popular search terms among your viewers.
Sign into YouTube Studio and navigate to “Analytics” > “Research.”
Then, select “Your viewers’ searches” from the drop-down menu.
Enter a search term to see related keywords used by your viewers in the previous 28 days.
There will only be three options for “Search volume on YouTube”: “High,” “Medium,” or “Low.” (For more precise estimates, use a tool like Keyword Analytics for YouTube.)
Look for YouTube search terms that have the “Content Gap” tag. This indicates that the user had difficulty finding a video that met their requirements.
Filling these content voids could be an excellent way to increase views and subscribers.
Use the “Searches across YouTube” tab instead for broader insights.Add any keyword to your “Saved” tab by clicking the bookmark icon.
Make use of YouTube’s auto-complete feature.
The autocomplete feature on YouTube is intended to serve up popular searches related to the query you’re typing. This is one of the simplest methods for locating viable YouTube keywords for your videos.
Enter the topic of your channel or the topic you want to make videos about in the YouTube search bar to find keywords.
The autocomplete feature of YouTube search will then serve up several variations of your keyword.
Take note of the relevant YouTube search terms that appear in autocomplete results and create videos that target those terms.
Repeat with different topics and ideas. You’ll soon have dozens of great video ideas for your channel.
Determine Your Keywords’ Search Intent
In essence, YouTube is a massive search engine. It wants to make sure, like other search engines (Google, Bing, and Yahoo), that it serves up content that users want to see when they search for something.
When a user searches a keyword, search intent refers to what they want to see. Now that you have a list of keywords, you must decide what type of content your users want to see.
After all, in order for a video to rank highly in YouTube’s search results for a keyword, the search intent must be accurate.
Sometimes the intents of YouTube search terms are obvious. If the keyword is “iPad Pro Review,” you can assume the user is looking for information about the product.
At times, it can be difficult to determine the search intent. If a user simply types in “iPad Pro,” it’s unclear whether they’re looking for reviews, features, or even tutorials.
The best way to determine a keyword’s search intent is to enter it into the YouTube search bar yourself and see what’s trending.
Take note of the videos that rank for that keyword, including their titles, descriptions, content, and even thumbnails. Combine what you see across the various videos that are ranking to determine the likely search intent for that keyword.
With the search intent in hand, you can make more informed decisions about your own video and how to better align it with that intent.
The search intent of a user can also reveal where they are in the purchase funnel. Each keyword corresponds to a stage of the purchasing process. To increase your influence and conversions, you should create content for users at each stage.
The four types of keywords and their marketing funnel stages are as follows:
Awareness: Search intent is to learn about a product (for example, “What are noise-canceling headphones?”).
Interest: Search intent has a specific goal (for example, “Benefits of noise-canceling headphones”).
Desire: Search intent is information about a potential purchase (for example, “Top noise-canceling headphones”).
Action: Purchase intent (e.g., “Purchase Sony WH-1000XM4 noise-canceling headphones”)
Create a Keyword Map
Create a keyword map based on your YouTube keyword research. The process of matching specific keywords with content pages—or, in this case, YouTube videos—is known as keyword mapping.
Making a chart or spreadsheet of your top keywords and the specific videos they will work best with is required for the process.
Your YouTube keyword map may include the following elements:
- A list of key words related to your channel’s topic (acoustic guitar music, software development, or whatever your channel is about).
- Volumes of monthly keyword searches
- Your keywords’ search intentions
- Your YouTube video URLs for each keyword (or videos you intend to create)
- The current search ranking for each video’s corresponding keyword
- The level of competition for each keyword
- There are two primary reasons for developing and maintaining a keyword map:
It allows you to keep track of which keywords you’ve created content for and which you haven’t. You don’t want to waste your time.
It serves as a content roadmap for keywords for which you would like to create videos in the future. You know what your next video should be about if you don’t have one for a specific top keyword.
You can create videos that are optimized for multiple keywords. However, you should not create multiple videos that are optimized for the same keyword.
Why? Because they will compete for search results on YouTube.
For example, if you have a marketing site and create two videos optimized for the keyword “target ad,” the videos may compete for clicks and views.
Examine the Videos of Your Competitors
There will always be competitors, regardless of your niche or the topic of your YouTube channel. Fortunately, competitors can be a great source of inspiration for your own videos and content.
Take a look at some of your competitors’ videos and note the following:
Which keywords do they use in the titles and descriptions of their videos?
Whether or not they employ any keyword variations
How they make use of keyword variations
While you should never copy your competitors’ content, analyzing it can show you what it will take to increase views on your own videos.
You can expand on this analysis by investigating which keywords your competitors use as tags.
Tags typically have little influence on search results. However, many YouTubers continue to use them to help their videos rank.
Pull up a competitor video to see what keywords they are using as tags. Then, right-click near the YouTube search bar but not in it.
And then click “View page source.”
A new window will open with the HTML source code.
Enter meta name=”keywords” into the search bar by pressing “Ctrl + F” on a Windows computer or “Command + F” on a Mac.
Then, search the highlighted instances for the tag. The keywords for the video will be listed to the right if they are available.
You can also use a Chrome extension like Tags for YouTube to view a video’s tags more easily.
How to Increase Views on YouTube Using Keyword Research
You must create your content after learning how to find keywords for YouTube videos. And make it search engine-friendly.
Video SEO ensures that your videos receive traffic, views, and subscribers.
This procedure does not have to be as difficult as you might think. We’ll walk you through a few ways to make your keywords work for you in the following sections:
Use YouTube Hashtags to get your YouTube videos to rank on Google.
Utilize Video Chapters
Tag YouTube videos with keywords
Rank Your YouTube Videos on Google
If your videos rank on both YouTube and Google, you can drive even more traffic to them.
Through various SERP features, YouTube videos can appear on Google search engine results pages (SERPs).
Using YouTube Hashtags
YouTube hashtags are an excellent way to increase the number of views on your videos. Hashtags are popular keywords that you can use to help your videos gain more attention from specific audiences.
People can use YouTube to search for relevant keywords or hashtags that interest them. You may appear in more searches if you include popular hashtags in the titles and descriptions of your videos.
Adding hashtags, on the other hand, does not always help you rank higher in YouTube searches. As a result, you should only include them if your content is appropriate for them.
Use Video Chapters
Video chapters split your video into sections, each with its own title. These chapters not only allow users to quickly navigate through your content to the sections they want to see, but they also allow you to further optimize your video with more keywords.
Video chapters are created as part of the description so that YouTube can read and index them. This means you can use them to improve the quality of your video content.
You must list at least three timestamps in ascending order to add video chapters. Also, name each section. (Use your YouTube keyword research to your advantage.)
Make sure that you start with “00:00” and space every time stamp by at least 10 seconds.
Tag YouTube videos with keywords
Assign Keywords to YouTube Videos Tags are descriptive words and keywords that can help users find your content more easily. They are especially useful if your video content is about a commonly misspelled topic.
Tags, according to Google, play a minor role in video ranking and discovery. However, it’s still a good idea to include them in case they end up being useful to some users.
To add tags to new YouTube videos, do the following:
Access your YouTube Studio account.
Select “CREATE” > “Upload Video”
Select your video file.
During the upload process, click “MORE OPTIONS” and enter your tags for existing videos on your channel:
Access your YouTube Studio account.
Click “Content” in the left-hand menu.
Choose the video to which you want to add tags.
Fill in the “Tags” field with your tags.
FAQs on YouTube Keyword Research
We’ve compiled the most frequently asked questions and answers about YouTube keyword research below.
How Do You Make YouTube ‘Channel’ Keywords?
Following your YouTube keyword research, you can incorporate them into your channel description, assign channel tags based on them, and use them to optimize your YouTube video titles.
What are the best YouTube keywords?
The best keywords differ according to the topic of each video. Some videos may cover broad, high-level topics. You’d probably want higher-volume keywords that have a large audience. If you want to make niche videos, your keywords should be more specific to those who want to watch them.
For example, someone searching “oil change” on YouTube may be curious as to why they should get an oil change. If someone else were searching for “how to do an oil change,” you’d want to optimize your post to attract an audience that wants to do the action themselves.
How Can I Monitor My YouTube Rankings?
Once you’ve identified your keywords and created your content, you can use a tool like the Rank Tracker for YouTube to track how your content is performing in YouTube search. The app allows you to track the rankings of your videos on YouTube for the keywords you specify.
This means that keyword research on YouTube can aid in performance tracking. Aside from video creation and optimization.