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Creating a successful business website can be a daunting task. However, with the right tips and strategies, you can create a website that will help your business stand out from the competition and attract more customers. Here are a few creating an effective business website tips:

1. Make your website mobile-friendly.

For the website to be effective, it must be completely mobile-responsive. Every day, American people spend more than five hours on their mobile phones, and more than one-third do all of their internet purchasing via mobile device. It’s needless to say that the mobile website for your company must provide an excellent experience for customers.

If potential customers arrive at your site but find it difficult to read or navigate on a mobile device, they may simply leave and go to a rival. Furthermore, a poor mobile user experience affects your website’s search engine rankings, making it more difficult for users to locate via a Google search, which takes us to our next issue.

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2. Make it simple to find.


A domain name that either fits your company name or describes your firm in some way is required. You may even have multiple domains pointing to the same website. This includes employing technical SEO best practices, keyword research, content marketing, and paid advertising campaigns to generate visitors to your website.

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Tip
Outsource your web development, branding, SEO, and content marketing to pros who can provide advice and direction in the creation of your website and landing pages.

3. Put your contact data above the fold.


If your business’s success relies on customers having the capability to contact you or your sales staff, make sure that information is easily accessible. “Ideally, your contact information should be visible. at the top of the homepage, so that visitors don’t have to search for a phone number or address if they are interested in reaching the business.

If you utilize social media to communicate with customers, include links to your social media accounts in the website’s header or footer, where they may be easily accessed.

4. Make it simple to use.

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Weebly co-founder and chief product officer Dan Velletri recommends keeping your top-level navigation menu to five properly defined tabs, with related pages structured beneath them. You should also provide a simple means for your readers to return to the homepage, regardless of where they land. A Google search will almost always take your reader to a page other than your homepage on your website.

What Did You Know?
Visitors scan webpages from top to bottom, left to right; therefore, place your navigation menu at the top of the page, where most visitors expect to find it. For clean and structured navigation, use drop-down menus under each top-level category.

5. Keep your pages clear of clutter.


In the words of Paul Bolls, an associate professor of strategic communication at the Missouri School of Journalism, readers must be able to put into perspective. While a website contains excessive information, the mind becomes overburdened and unable to retain fresh knowledge. Use a decent balance of text and graphics to create a clean page.

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One approach to keeping things simple is to remove social widgets on your site, such as a Twitter feed. Caxy Interactive CEO Michael LaVista stated, “Ask yourself if you’re adding information that your reader cares about.” Remove any widget content that does not support the page’s goal.

6. Make sure it is accurate.


It should go without saying that inaccurate data, whether it’s a wrong number, outdated product information, or simple grammatical mistakes, will turn off customers. You should not only correct each page before publishing it, but also check it on a regular basis, especially after making changes elsewhere.

Tip
When you update your website’s core information, make sure to also update your social media pages, Google My Business, Yelp, and other sites where your business might show up.

7. Consider the need for speed.


According to a study conducted by the digital marketing company Akamai, 88.5% of web users will abandon a website if it takes too long to load. Furthermore, nearly 70% of online shoppers are influenced by the time it takes for a webpage to load.

Maintaining software updates, optimizing videos and images for faster downloads, and using a website host that can handle your bandwidth demands will all aid in the smooth operation of your website.

8. Include a call to action.


Every page on your website should entice the reader to take action. In other words, you must issue a summons to them. These landing pages must encourage users to take an action in particular, such as contacting your company, signing up for a service, purchasing a product, downloading a whitepaper, or doing something else that develops your company’s goals. Give them a clear invitation to act, such as an icon, a link, or clear verbiage. If it’s feasible, maintain it above the fold so that customers do not have to scroll to find the call to action.

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9. Keep your design as simple as possible.


Limit the use of fonts, colors, and GIFs, which may detract and divert the viewer’s attention away from the main focus of the page. Short sentences and highlighting also make the information easier to scan and read. According to Ian Lurie, CEO of internet marketing firm Portent Inc., paragraphs should be no longer than six lines long.

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This is particularly important for mobile responsiveness, which is an essential element in how Google ranks websites in its algorithm. The higher a website’s ranking, the higher it appears on a search engine results page (SERP). If a competitor’s website is mobile-friendly but yours isn’t, you may be pushed down in your customers’ search results.

10. Make it personal.


As brick-and-mortar businesses invest heavily in their storefronts to represent their brand images, e-commerce retailers must create high-quality online experiences that align with the brand perception, according to Tom Lounibos, co-founder of SOASTA.

As a result, your About Us page should not be a dry block of text about your business. To personalize the experience for your customers, Emily Brackett, president of design and branding firm Visible Logic, suggests including a good photo of yourself or your team.

11. Ensure that your website copy is customer-focused.


Potential customers visit your website in search of information that will be useful to them. They come to your blog for educational content at times and, at other times, to research the products and services you sell. In either case, you should present pertinent information that will engage your prospects, provide them with something of value, and help them trust your expertise.

When developing content for your website, try to think about it from the perspective of the customer. What information would be useful to you as a prospective customer? What level of knowledge or expertise do you already have, and what do you need to explain in greater detail? By focusing on your content from the customer’s point of view, you can keep them on your site longer and increase your chances of forming a long-term relationship with them that leads to a sale.

12. Implement best SEO practices.


You might have developed the best website in your industry, but it will be useless if no one can find it. When you may want to spend money on ads to drive prospects to your website, bringing free organic search traffic to your site is cheaper and more successful in the long run.

Visitors use search engines, in particular Google, to find information online. They usually find what they are looking for on the first page of search results, so you want your company to appear there. Google and other search engines rank websites based on privately owned algorithms, also known as keywords.

Crawling, indexing, and ranking are now the three techniques used by search engines to determine where your listing appears. Crawling implies that they find your site via links from other websites. As a result of this, make sure links to your site appear on as many external websites as possible.

After getting bots to find your site, it is indexed, which means it is analyzed for content, including keywords, freshness, relevance, links, and multimedia. Make sure your site is constantly updated with new, relevant content related to the keywords you want to rank for.

Finally, ranking is how search engines identify which results are the best for a given search. Rankings are based on relevance and authority. Provide a lot of necessary content, such as individual posts on various aspects of a particular topic. The size of your site, its traffic, and the number of well-known sites linking to it all contribute to its authority. Small business SEO tools facilitate site optimization.

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